About VOIR Group

VOIR Holdings Bhd, listed on the Main Board of the Bursa Securities Malaysia Bhd, is the holding company of the VOIR Group. Its 6 operating subsidiaries, own brands such as VOIR, Applemints, SODA, South China Sea, and G&H. It also holds the exclusive license to distribute international sport brand, Diadora from Italy. Voir Group also operates Garden Lifestyle Store and Café, a semi fine-dining restaurant chain and Covo, a brand which bring luxury cosmetics to consumers but at a friendlier price tag.

Our Vision
To be a premier global fashion and retail enterprise, distinguished by the creativity, variety and quality of our product offerings.

Our Mission
To increase and enhance values to all our stakeholders by continuously delivering quality affordable and stylish ready to wear clothing and accessories to our valued customers and supported by:

- promoting a strong customer centric culture
- developing a productive and vibrant environment to grow
- investing in talent and human asset development
- actively pursue marketing insights to fulfill customers’ needs
- striving to achieve excellence to differentiate and stand apart from the competition

Overview
VOIR brand was established in the late 1970s by the Seow family. On 14 April 1988, VOIR Group’s Executive Chairman and his mother founded Kumpulan Voir Sdn Bhd to undertake the expansion of the VOIR brand’s business. Over the years, the VOIR brand has expanded from basic ladies apparels to various lines of merchandise such as fashion apparels, casual apparels, shoes, career wear, inner wear and accessories.

Besides the expansion of VOIR brand, the Group also increased the number of brands under its stable of brands, organically and via acquisitions, in order to widen our product offerings and diversify into men’s and children’s clothing markets. Our wide variety of products cater to the mainstream market and also extended to niche markets such as leisure and resort wear.

As a leading Malaysian corporation in fashion-retail, VOIR Group offers a wide variety of stylish, quality fashion and casual apparels, shoes and accessories for ladies, on-trend and casual clothing for men, children wear, sports and leisure apparels and footwear, as well as homeware to cater for the growing and increasingly affluent Malaysian consumers.

Our focus is to continuously produce exciting, beautifully designed, quality clothing, shoes, accessories and homeware; presented in collections that reflect the aspirations and means of our customers. We believe our strengths such as:

- Strong brand equity
- Extensive distribution network
- Experienced management and design team
- Competitive cost structure due to economies of scale
- Wide variety of products catering for mainstream as well as niche market

Would enable us to achieve our targeted growth locally and regionally, and ultimately to actualize our vision of becoming a global fashion and retail enterprise.